your screenshot probably contains example data and not real values
first of all both longitude and latitude are 4 bytes as per your documentation
and there is an example of normal packet in your documentation
based on that packets data lat and long are as follows
4E 41 4F 51 53 N AOQS
45 42 9B 7D 5C E B›}\
these are normal IEEE float
:\>xxd -s 94 -l 1 foo.bin
000005e: 4e N
:\>xxd -s 95 -l 4 foo.bin
000005f: 414f 5153 AOQS
:\>xxd -s 99 -l 1 foo.bin
0000063: 45 E
:\>xxd -s 100 -l 4 foo.bin
0000064: 429b 7d5c B.}\
:\>cdb -c ".formats 414f5153;q" cdb | grep -i float
Float: low 12.9574 high 0
:\>cdb -c ".formats 429b7d5c;q" cdb | grep -i float
Float: low 77.7448 high 0
:\>
reverse geocoding this location is as shown in screen shot