The company is clearly visible, but I can't seem to find anything about them. Given the ambiguity in the font, i've tried googling "Aveo", "Nveo", "Aueo" and "Nueo" all to no results. I've tried googling the AV2881 chip identification only to find that there is a very specific type of wall paper that has that label.
The chip is clearly a processor/controller of some type and what i'm ultimately trying to figure out here is how can i find the instruction set it uses (usually these things, even if a custom chip, use a known core instead of a custom instruction set) and how i can extract the firmware. In this particular case, i believe that the firmware is not necessarily on chip but on the 8M EEPROM that is next to the chip.
Hardware hacking is not my strong suit, but it anyone has some pointers about how i can identify this chip, i'd be most grateful.
UPDATE: per the request below, here is a larger picture of the controller board: The toy in question is the NERF Terrascout. I wasnt sure if it was cool to call out the product in a post which is why i was being a bit cagey about it above.